Anonymous Friend

Anonymous Friend

Client: Alcoholics Anonymous

Teenagers in Brazil are drinking more and starting to drink at a younger age as well.

While alcoholism is part of their world, help, and information seem to be far away, so we teamed up with Facebook to build the first Messenger Chatbot to fight alcoholism. 3 months of research and over 34 hours of testimonials from AA members were turned into data.

All this data-filled a conversation flow that responds to them in a sensitive and personalized way 24 hours a day, privately, over their phones. After one year, Bot got smarter and is now being implemented in other countries like the UK and Sweden.

Creation platform of Bot: ChatClub (Movile)

Audio: Punch